You’ve got the right message - how do you ensure it gets through to your customers? With so much noise, greater demands on your customers’ time, and more restrictions on industry communications, how do you break through and be heard?
The communication channels you use are a critical element in ensuring your message reaches the right people at the right time. Using credible and innovative communication channels that are valued by your customers is a more effective means than mass marketing. For years, health care practitioners have used the blend of social networking and mentor messaging as their most trusted means of communication. A strategy that facilitates dissemination of your message by your customers to their peers will be your most effective approach.
There are countless avenues to communicate with your audience, including direct face-to-face communications (eg, sales/MSL interactions, CHE events, Advisory Board/Steering Committee interactions, KOL material development), audiovisual media (eg, live satellite broadcasts, webinars, animations, television), and printed material (eg, peer-reviewed publications, Conference Reports, white papers, journal advertising).
We understand that physicians respond best to messages that are communicated by their peers. Social networking is arguably the single most influential communication channel in the healthcare setting. We excel at working with thought leaders to transmit your message in a valued fashion via a trustworthy channel. Your message will be conveyed in a credible fashion in the context of the disease state such that it benefits patients and your product.
Message transmission through university-approved materials (evidence reviews, patient tools, etc.) is another highly effective and credible communication channel we are proud to offer our clients. This approach enables the development of materials with trusted experts and dissemination of highly valued messages that may not be transmittable by other means.
At Evidence Based Marketing, we bring the expertise needed to work with you and your product to help identify, develop, and utilize communication channels that are credible, impactful, and enable you to transmit your message to the right people.
> back to topWe offer an advanced approach to developing a communication strategy that is matched to your audience and your situation. Developing and/or deploying credible channels to facilitate the transmission of your message, we draw from the appropriate resources within our company and across our network, including universities, accredited conferences, medical organizations, and other respected bodies, to implement your strategy smoothly and professionally.
> back to topA seamless alignment of scientific, medical marketing, communications, and meeting management expertise is the foundation of a successful CHE program. Our extensive understanding in these core areas enables us to design, develop, and execute accredited educational programs that successfully address the strategic and communication objectives of our clients.
> back to topWe offer our clients many years of experience in all aspects of Advisory Boards, including:
Membership Selection: Addressing the numerous factors that will be relevant for your situation (eg, geography, specialty/sub-specialty, research interests, speaking potential, sphere of influence, patient volume, advocacy potential, product experience, reputation among peers, etc.)
Meeting Facilitation: Ensuring objectives are met, agenda is followed, all members are engaged, decisions and feedback are recorded, etc.
Meeting Management: Professional management of accommodations, venue, meals, logistics, A/V services, on-site support, etc.
Ongoing Management of Advisory Board: Management of regular communications, teleconferences, meeting summaries, etc.
> back to topWe partner with universities, scientific bodies, patient groups, and other credible healthcare-related organizations to develop useful and credible educational materials. These initiatives enable us to identify specific bodies with similar goals and values as our clients, and to then facilitate the establishment of strong alliances based on these shared core philosophies that benefit both parties.
> back to topWe offer full-service audiovisual production capabilities, enabling us to produce high definition television commercials, animations, one-time audiovisual recordings of a thought leader’s presentation, etc. – all of the highest quality.
> back to topOur professionally written Conference Reports enable timely dissemination of summaries of key presentations from scientific congresses. These Reports may highlight a particular area of interest for a company, and be collated and shared within that company. Alternatively, we may work with the organizing committee and/or faculty to incorporate faculty reviews of the proceedings. In doing so, the Report may be distributed to a broad audience, thus greatly extending the reach and impact of the Conference proceedings. These peer-reviewed reports provide a current source of credible information for your customers.
> back to topWe offer years of experience in all aspects of professional conference and meeting planning. Our services include management of registration, accommodations, meeting venue, logistics, A/V services, and on-site support. Our team brings the dedication and expertise needed to ensure your event is a success.
> back to topWe offer professional medical writing services with years of experience and expertise across a diverse range of therapeutic areas. In addition, we have an international network of healthcare professionals who are a readily available resource for projects addressing particularly complex disease states.
> back to topA strong foundation of clinical evidence supporting your product is vital. And a well-considered plan to share this information with the people who need to hear it is equally important.
We understand the publication process – the necessary steps and associated timelines. By working collaboratively with our clients, we will determine what messages can and should be delivered, when and how they should be communicated, and through what forum. If you require assistance with writing, our experienced medical writers offer a range of services to meet your individual needs.
Our clients benefit from a well-timed, well-planned, dissemination of credible clinical data that supports their product’s key messages.
> back to topWe offer strong experience in managing all aspects of satellite broadcasting to extend the reach of your message. We are committing to applying our technical expertise and capabilities to ensure your satellite broadcast is a high quality event.
> back to topSlide sets afford the opportunity to facilitate the ongoing credible dissemination of your message to multiple audiences by a wide variety of speakers.
You may require a fully accredited slide set for a CHE event with your most influential customers. Or you may need a presentation for an internal meeting to train your field personnel on your product or a disease state. Our experience in working with you and your thought leaders, combined with our expertise in medical marketing and creative design, enables us to produce a slide set that clearly delivers your message in a credible and memorable manner that resonates with your audience.
> back to topFor years, health care practitioners have used the blend of social networking and viral messaging as their most trusted means of communication. KOLs have shared their opinions with other health care practitioners through conferences, journals, and medical texts. With advances in technology, these interactions are taking place at a higher level than ever before.
In addition, other stakeholders, such as patient advocacy groups, have entered the mix. With the level of conversation and number of participants continuing to expand, the resulting influence on how your product is perceived is also increasing. Understanding how to tap into the network and effectively employ it as a communication channel is critical to ensuring your message is heard.
At Evidence Based Marketing, we are adept at employing social networking to effectively communicate your message to your customers.
> back to topPartnering with universities enables us to create materials that are highly credible to your customers. Our clients have the unique opportunity to provide input into the design and content of the material.
A wide range of pieces can be generated via these collaborations, such as evidence reviews, disease state summaries, reference tools, and patient teaching tools, to name a few.
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