In addition to Phase IV programs, Message Development services, Communication Channel planning & development, and Creative & Production services, we offer numerous complementary services that round out our integrated, end-to-end service offering.
With today’s ever-increasing workload, we understand you simply don’t have the time to initiate, let alone manage, many of the activities and programs that you know would be beneficial to ensuring the success of your product.
At Evidence Based Marketing, we bring extensive experience in the many types of initiatives that are helpful throughout the product lifecycle, including market assessments, segmentation, brand planning, and training, to name a few.
> back to topWe pride ourselves on offering an integrated service process. Our clients enjoy the peace of mind of knowing that through a single point of contact, they have access to a wide range of professional, high-quality services and products designed to meet their individual needs as they evolve throughout their product’s lifecycle.
> back to topWhat markets are available to you? What size are they? How difficult will they be to penetrate? Who are your competitors? Who are the thought leaders? What is the continuum of care? How do your customers communicate? Obtaining accurate answers to these questions is paramount, as they will dictate the strategies and tactics within your brand plan. We offer years of experience in conducting market assessments across a wide range of therapeutic areas. At Evidence Based Marketing, we help you maximize your market(s).
> back to topIn today’s environment, it’s more important than ever to effectively segment the marketplace and your customers. You need answers to key considerations, such as the specific benefits of your product that will be valued by your customers, the commercial viability of a particular patient profile, and the product adoption process. A solid understanding of these considerations is vital to determine an effective strategic offering and communication strategy.
At Evidence Based Marketing, we bring strong experience and an established methodology to the market segmentation process. Let us work with you to develop a model for your product to ensure it realizes its full potential.
> back to topThe positioning statement, brand identity, logo, and tag line are essential elements of a brand’s success. Whether you are developing these elements from scratch or adapting materials developed by your global team, we bring the strategic background and experienced Creative Department to make you successful.
> back to topLaunch is a critical point in a brand’s lifecycle. It is at this time, perhaps more than any other, where experience can help you to succeed. At Evidence Based Marketing, we bring extensive experience in all aspects of the pre-launch and launch phases. Our expertise in working with product teams to integrate the complex elements from medical marketing into the launch environment will empower you to lead a successful product launch.
> back to topDo you need an experienced facilitator for your brand planning session? Is your workload making it difficult to find the time to organize your information and write your brand plan? We offer strong expertise in all aspects of developing and writing your brand plan.
> back to topDifferent stages in the lifecycle of a product require different strategies and tactics. Contact us to discuss different models of lifecycle management and determine the model and strategy that is right for you.
> back to topHave you considered enlisting assistance from your customers to write your business plan? We offer a proven business game system that will engage your customers and generate invaluable feedback from those who will ultimately determine the success of your brand. How do your customers think you should position your product, and why? What strategies and tactics would they deploy? Who do they see as the top influencers and utilizers of your product? These are just a few of the questions your customers can help you answer while taking part in an exercise that they thoroughly enjoy: functioning as a company’s operating committee for a day.
Do you need to align your company to a brand plan, or gain critical insight into how your competitors are likely to respond to your strategies and tactics? Our internal business game will enable you to strengthen your brand plan by capitalizing on the knowledge and experience within your company.
> back to topIs there a specific skill that your medical liaisons, sales representatives, or marketers would like to enhance? We offer a variety of programs designed to augment understanding of positioning, segmentation, achieving more effective face-to-face interactions, collaborating with Key Opinion Leaders, and persuasion.
> back to topWhat do your colleagues within your company think about an issue? How should your product be positioned? What strategies and tactics should be employed? How are you performing as a manager? We bring the experience needed to work professionally and effectively within your company to reveal the answers to those key internal questions.
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